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Ford

Ford the company  
     
 

Ford Motor Company was incoporated in 1903 and are also known as "Ford" or sometimes referred to as "FoMoCo". Ford is a transnational automotive corporation.

Henry Ford founded the Ford Motor Company in Michigan USA. Ford used to be one of Detriot's well known "Big Three" automotive manufacturers along with Chrysler and GM (General Motors).

The Ford Motor Company innovated mass production of cars as well as the management of industrial workforces. Ford first used the moving assembly line to speed-up the manufacturing process of cars.

Fordism, a term reffering to Ford's revolutionized methods used from the 1914's, included well paid workers, highly effective factories and low car prices.

Ford was founded in a converted wagon factory with 12 investors which in total contributed $28,000. The very famous Ford Model T was launched in 1908 from a production plant in Piquette. Later on production moved to the larger Highland Park plant where production where boosted to compromise for the higher demand of the Model T.

By the end of 1913 Ford mastered all the techniques involved in the moving assembly line and cut the 12 hours normally required to assemble a chassis downto 2 hours and 40 minutes. These new-founded methods had some negative repercussions amongst others:
1. High Turnover of Employees.
2. Worker Delays.
3. Extra Training Costs involved.
4. And more.

Henry Ford responded to these negatives by doubling the workers daily wages to $5 and also shaved off an hour from their daily shifts. Staff hiring practises where put in place in order to identify the finest workers. As a result worker productiveness rosed and car prices where cutted dramatically as manufacturing costs dropped.

Ford formulated the franchise system where dealers stay true to their car brand and expanded exponentially. By the beginning of 1914 half of all the cars in the United States where Ford's. In 1918 half of all the cars on American Soil where Ford Model T's. These impressive figures where directly related to all the innovative work and methods discovered or mastered by Ford.

By 1919 Henry Ford's son, Edsel, took over his dad's responsibilities at Ford Motor Company. Ford's sales firmly declined as GM and Chrysler obtained a greater market share due to Ford's neglectfulness. Consumers where more attrackted by the competition's cars who kept up with the demanding changes. Chrysler offered a variety of cars ranging from very cheap models to luxurious ones. The competition also offered credit facilities which Ford refuses to do.

Ford enters the luxurious markets with the take over of Lincoln Motor Company in 1925. Later on, in 1930, the Mercury division was founded to cover the mid-price market.

In 1927, December, Ford finally follows by allowing credit plans for their cars as well. The new redesigned Ford Model A replaced the popular Ford Model T. In total, 15,000,000 Ford Model T's where sold.

From 1945 Ford Motor Company had seen several Chairmans and CEO's.

Name Position Year
Henry Ford II President 1945-1960
Henry Ford II CEO & Chairman 1960-1980
Harold Poling CEO & Chairman 1990-2001
William Clay Ford Jr. CEO & Chairman 2002-

Under the leadership of William Clay Ford, Ford Motor Company pleased environmentalist by announcing an improved 25% mileage for its light trucks and SUV's. This announcement was to be realized by the end of 2005. In 2003 Ford dissappointedly declared that such goal would not be possible due to large technological costs and other reasons. During 2005 Ford did make great progress towards fuel efficiency, never the less.

Tough challenges faced Ford in May, 2005. Some bond agencies degraded Ford's bonds to below investment grade, "junk bonds". This action where connected to Ford's depending on their sport utility vehicles for profits and also the health risk of an aging workforce. Ford has planned some very interesting models. To mention a few:
1. Escape (with Hybrid-Electric model available).
2. Mercury Mariner.
3. Mazda Tribute.
4. Mazda Freestyle.
5. Ford Edge.
6. Lincold MKX.
7. Mazda CX-7.

Beside the announcement of some promising new models Ford created a plan, "The Way Forward", at their 2005 board meeting. This plan was created by Ford America's President, Mark Fields. This plan contains some cost cutting strategies which in return will lead to the close-down of a couple of factories. 28% of Ford North America's workers are expected to be eliminated.

Ford has huge operations in several countries including:
1. Argentina.
2. Australia.
3. Brazil.
4. Canada.
5. China.
6. Germany.
7. Mexico.
8. South Africa.
9. United Kingdom.

Ford Motor Companie's acquisitions since 1989:

Company Share
Aston Martin 100%
Jaguar 100%
Daimler (division of Jaguar) 100%
Land Rover 100%
Volvo Cars (only) Swede 100%
Mazda controlling share (34%)


Several attempts to synchronize the model lines globally failed. Some interesting examples are the Ford Mondeo which fare poorly in the United States while booming in Europe. One exception was the Ford Focus which are evenly popular in both continents.

For the first time in more than 80 years Ford production was halted in the UK since 2001 with the exceptions of:
1. Transit Van (Southampton).
2. Engines (Bridgend).
3. Engines (Dagenham).
4. Transmissions (Halewood).

Ford's plant in Halewood was changed for the production of Jaguars.
Prominent Ford plants exists all over and can be founded in:
1. Africa and Middle East.
2. Asia Pacific.
3. Europe.
4. South America.

Ford are also active in several motor sports. Some of their greatest achievements where in the Trans-Am, Drag Racing, Indianapolis 500, Nascar, Rally and much more...

 
     
     

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